MEMBER OF THE ELITE POOL PROGRAM (EPP)



The Elite Pool Program is unique business development group which it's membership are made up of the brightest, most progressive, forward thinking pool/spa retailers and service providers in the industry,  all sharing and implementing business strategies.  Elite Pool Group members set the standards of online capabilities and online customer services to provide highest possible value to you, the consumer! To ensure  that you have the opportunity to obtain most of the same services online, that you could get in the physical store. 


This website has been certified by Elite Pool Program Administrators
Certification verifies this site has met all the EPP Program criteria to ensure the best possible user experience for the consumer! 



Credibility and Legitimacy 
- Contact phone number on top or bottom of all pages of the website.
- Provides many communication forms or contact points for customers to contact the business.
- Clearly provides the address of location(s) 
- Contains Privacy Policy and Website Terms and Conditions on every page in footer.
- Displays Hours of Operation
- Has been validated as a legitimate and reputable business in the pool/spa industry 



User Experience
- Provides user friendly interface and navigation.
- Clean modern web Interface.
- Offers Social media linking and sharing.
- Displays a smartphone mobile friendly version.
- Offers the ability to join mailing list.
- Includes a website sitemap link in the footer of each page.
- Ability to share pages/products with friends.



Product Catalog
- Offers a product catalog
- Displays the minimum standard number of categories
- Displays the minimum standard number of products displayed in a product catalog section.
- Clearly states product brands that are carried.
- Clearly states product prices.
- Closely represents online,  the same products that you can buy in the psychical store 
- Ability to purchase product online and pickup in-store
- Provides easy access for consumers to ask questions regarding a specific product in the product catalog.



Security
- Information transmission protected by valid SSL throughout entire website.
- Site is hosted behind a proper UTM firewall.
- Enhanced application security programming review.
- Website is controlled by software that is put under security review yearly.



ONLINE Customer ServiceS
- Ability to purchase products online via an e-store
- Ability to book service online
- Ability to pay invoices online
- Ability to buy digital gift cards online
- Contains a customer portal "my account" to download past invoices and see total customer history
- Includes Customer Feedback Forms
- Includes Blog
- Provides periodic information on promotions and events on website and/or email communication.
- Provides information on models and options of pools (if applicable)
- Provides information on models and options of Hot Tubs (if applicable)
- Provides information on models and options of Swim Spas (if applicable)
- Ability to quickly find a request a quote option for all products and services offered on website.